The Federal Trade Commission On October 21, 2024 announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties of $51,744 per violation against knowing violators. “Fake reviews waste people’s time and money and pollute the marketplace while diverting business away […]
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YELP FAKE REVIEWS UNDER INVESTIGATION
To one small business owner, the message was clear: contract reviewers or face irrelevance. Many small businesses find themselves in this precarious position, where reviews are a necessary evil to doing business. Too many reviews, and you risk a bad reputation. Too few, and Web surfers may not think much of your business at all. […]