By Pierre Zarokian.
Recently I wrote an article that was published in the Vest Magazine titled “Using Exact Match Domain Names for Reputation Management.”
In this article, I explained the benefits if using exact match domain names for branding and reputation management, as they usually get a slight ranking boost in Google. Besides you also want to lockin your brand from cybersquatters and others getting it to post defamatory content on them.
Read the full article here to learn more.