Imagine that your business is receiving phone calls from Yelp, unsolicited, trying to sell advertising space. How many times do you have to say “no thank you” until you finally reach the end of your patience? One business wants “no” to mean “no” in every aspect. In a recent interview with Search Engine Journal, Pierre […]
Category Archives: SEO
BING ARTICLE BY OUR CEO PIERRE ZAROKIAN PUBLISHED IN SEARCHENGINEWATCH.COM
Our President and CEO Pierre Zarokian recently wrote an article about a possible change in Bing’s policy to remove court-ordered defamatory content from websites. Published by SearchEngineWatch.com on August 23, the article, Bing No Longer Complying with Court-Ordered Defamatory Content Removals?,reveals that several leading internet reputation attorneys claim Bing has changed its policy under the […]
MATT CUTTS UNVEILS THE TOP FIVE SEO MISTAKES
Article by Pierre Zarokian In a video published April 29, Google’s Matt Cutts addresses the main five SEO mistakes made by webmasters. Here are the top five mistakes and how to fix them. 1. Creating a site that is not crawlable or not having a site at all. According to Cutts, there are many businesses […]
BING ANNOUNCES MALWARE RE-EVALUATION AND GEO-TARGETING TOOLS
Article by Pierre Zarokian Bing has unveiled two new features in Bing Webmaster Tools: Malware Re-Evaluation and Geo-Targeting. The new Malware tool makes it possible for users to detect and monitor malware, while the Geo-Targeting feature helps users provide Bing with information about their target audience. Malware Re-Evaluation If you’re concerned about hackers or malware, […]
WAITING FOR THE NEXT, BIG PENGUIN UPDATE
Article by Pierre Zarokian During the SMX West panel in March, Matt Cutts announced that a major Penguin update will hit the web sometime in 2013. Penguin was designed to dock rankings for sites that violate Google’s quality guidelines or practice black hat SEO techniques; its also designed to reward sites with high quality content. […]
LINKING TWO SITES IS NOT A VIOLATION OF GOOGLE’S GUIDELINES
Article by Pierre Zarokian In a video published April 24, Matt Cutts addresses the question: Does linking two sites together violate Google’s guidelines? The answer to this question is no. According to Cutts, linking two sites together that are related does not violate Google’s quality guidelines. However, Cutts goes on to vaguely explain how many […]
GOOGLE SEO FACTORS TO BE USED IN 2013
Article by Pierre Zarokian 2013 is already here, and things are changing fast in the SEO industry. But then again, that’s how it’s always been in this industry. Creating a search-engine friendly website that also resonates with your customers involves countless factors, many of which are constantly evolving in light of regular changes in Google’s […]
KEEPING TRACK OF PENGUIN UPDATES
Did you feel that rumble? Was it another Penguin update? It’s hard to keep track of every time Google makes an adjustment to its Penguin algorithm, or webspam filter. But as far as we know Google usually announces Penguin updates, which means if they haven’t announced it yet, it probably didn’t happen. Search Engine Land […]
GOOGLE ADDS NEW FEATURE TO ADWORDS SEARCH FUNNELS
Google has added a new feature to its AdWords Search Funnels, a set of reports designed to help users make better decisions about their AdWords keywords, ad groups, and campaigns. By using the new Search Funnels columns, users can now more easily integrate the important data into their everyday optimizations, including their campaign, add group, […]
GOOGLE RELEASES 23RD PANDA UPDATE
On December 21, Google announced another Panda data refresh, affecting nearly 1.3 percent of English queries. The tech giant unveiled the update via Twitter, confirming a change in the algorithm that many in the industry had already noticed. The Panda algorithm is designed to assess website quality, which means low-quality sites get punished with low […]