The Federal Trade Commission On October 21, 2024 announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties of $51,744 per violation against knowing violators. “Fake reviews waste people’s time and money and pollute the marketplace while diverting business away […]
Category Archives: Reputation Management
How Exact Match Domains Can Help With your Branding
By Pierre Zarokian. Recently I wrote an article that was published in the Vest Magazine titled “Using Exact Match Domain Names for Reputation Management.” In this article, I explained the benefits if using exact match domain names for branding and reputation management, as they usually get a slight ranking boost in Google. Besides you also […]
Positive Reviews can be Shared on Google My Business
Article by Pierre Zarokian. A few months ago Google My Business unveiled a new feature that helps business owners share positive customer reviews. The announcement was posted here. GMB will now automatically suggest 4 or 5-star reviews which can be shared as customer testimonials through Google Posts. Businesses that have a GMB profile will receive […]
Some Complaint Sites Seeing Huge Declines in Traffic
For those that find have online negative reviews on site such as Ripoff Report, complainsboard.com, pissedconsumer and scambook, there’s potential goodness! Recently these websites saw a huge drop-off in Search Engine Page Results, due in part to a possible Google algorithm update. As many of our readers know, the purpose of anonymous customer complaint sites […]
How to Remove Negative Content from Google
Article by Pierre Zarokian. As a provider of online reputation management services, we often get inquiries about removing negative content and reviews from Google. Often our prospects cannot afford our services because all options for removing content from Google are time consuming and hence expensive. Most often content cannot be removed, but you can push […]
Negative Yelp Reviews, Beware you could get sued!
You ate at a fancy restaurant but were not satisfied with the service. So you decided to write a negative customer review on Yelp, and fib just a little to make the review seem more believable. Harmless, right? Wrong! You could get sued for parts of the review. And this is exactly what happened to […]
Yelp to Small Businesses: Stop Manipulating Your Reviews!
Article by Pierre Zarokian. Yelp is turning up the heat on businesses it says are manipulating its “natural flow of reviews” on the site. It is vowing vengeance against two groups the company says are abusing its rules: reputation management organizations that promise to fix Yelp reviews, and the businesses that hire them. Not only […]
Free Reputation Management Webinar
Our CEO Pierre Zarokian and attorney Aaron Minc from Dinn, Hochman & Potter, LLC will be doing a free online webinar on July 19, 2016 at 2:30pm EST. Pierre Zarokian will discuss Yelp and general reputation management, including: – The importance of Yelp and why you should actively try to increase your positive reviews on Yelp – […]
YELP FAKE REVIEWS UNDER INVESTIGATION
To one small business owner, the message was clear: contract reviewers or face irrelevance. Many small businesses find themselves in this precarious position, where reviews are a necessary evil to doing business. Too many reviews, and you risk a bad reputation. Too few, and Web surfers may not think much of your business at all. […]
REVENGE PORN IN CALIFORNIA MAY BE SLOWED DOWN DUE TO NEW CALIFORNIA BILL
Article by Pierre Zarokian If you’ve previously lived with topless or sexually suggestive images of you placed on the web due to an ex boyfriend, you understand exactly how shameful and out of hand the entire problem may feel. Publishing photos of previous companions on the net anywhere from sexually suggestive to explicit is regarded […]