BING RELEASES WEBMASTER GUIDELINES AND WEBINARS

Bing has released its Webmaster Guidelines, the company’s first set of rules covering topics such as technical SEO, social media, content, links, and things to avoid. Webmasters can find the official guidelines in the Help section of Bing Webmaster, under the Content Guidelines section. However, Bing admits the guidelines are broad. “They are not exhaustive […]

YELP MEDIATION, SMARTER WAYS TO LASSO IN YELP REVIEWS

As a business owner, you’ve probably had countless discussions with peers about the impact of Yelp reviews, which can be incredibly constructive and boosterish, or detrimental to the point of nearly sinking you. One particularly bad spate, and then it’s rough-water sailing for a good while. But you don’t have to just hang on for […]