What is SEO (Search Engine Optimization)?
Search Engine Optimization is the process of improving the organic ranking of a website with leading search engines. The two main factors considered by search engines when ranking websites are the placement of keywords in unique content on the site and the number of links to a website. Other important factors include link quality, internal site linking structure and the site's age.
Professional SEO firms like Submit Express help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for. In addition, a firm grasp of client industries and website configurations allows us to provide effective customized solutions and deliver long-term results. The tools we use during the process of website optimization include:
Content Optimization
Unique, well-written and optimized content is critical to search engine marketing success. Submit Express's content writers painstakingly craft informative and highly relevant content for your target audience while maintaining keyword densities and page lengths that satisfy the rules of search engine algorithms.
Internal Linking Structure Optimization
Developing a clear, easy-to-follow internal linking structure allows search engines to quickly find the internal links on your page. This maximizes the value from your link-building campaign.
Meta Data Optimization
Meta tags and descriptions work in conjunction with website content to boost rankings for selected keywords on a page.
HTML Code Optimization
Submit Express uses the latest HTML development tools to ensure that the coding on your website is free from errors which can impact your rankings.
URL Optimization
Having the proper URLs will make your page friendlier to search engines. Submit Express will ensure that your site is using the best URLs possible.
Sitemap Building and Submitting to Search Engines
Submit Express creates sitemaps, which allow search engines to find your content more easily. We also submit these sitemaps to the leading search engines.
Website Design Optimization
Graphics and layout impact your site's SEO potential along with creating a pleasing visual look for visitors. Submit Express can work with you to develop an optimal website design.
Link Building
Link building is the process of gaining high-quality inbound links pointing to your website. This is an important practice because search engines use link popularity -- the measure of the quality and quantity of links pointing to a site -- as a crucial external factor in ranking. However, not all links are equal. For example, to indentify quality links and determine an individual page's value, Google uses an algorithm called PageRank. Along with analyzing the number of links to a website, PageRank also considers the quality of the page that links to a website. (To learn more about PageRank, please visit http://www.prcheckingtool.com/pagerank.php.) Some effective link building strategies include article writing and submissions, blog writing, social bookmarking, social media profile creations, and link baiting.
