Submit Express Newsletter #41
Macrh 6, 2001
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TABLE OF CONTENTS
1- Intro
2- Google AdWords Program Proven Way to Write Ad Copy that Works
3- GOTO Announces Minimum Bid Increase
4- Network Solutions is now offering Paid Inktomi Submissions
5- Excite and Webcrawler have done a major Re-index
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1- Intro
GREAT NEWS! We will be exhibiting at the Internet World Convention,
Los Angeles, March 14-16. This is the MUST SEE Internet convention
of the year! Many major Internet companies will be attending including
search engine companies AltaVista, GoTo and Inktomi.
For more info please see:
http://www.internetworld.com/spring2001/
The Submit Express presentation will be at Booth 701 (Launch Pad
Area - South Hall). Please come and meet us in person. If you need
free passes (worth $50), please email us your mailing address to
passes@submitexpress.com and we will send you complimentary free
passes to the Exhibit Hall.
In this issue, we are publishing an article submitted by Chuck Crawley
of www.unionez.net about Google AdWords keyword based advertising
program.
Feel free to forward this email to all your friends that have websites
who may benefit from this information.
Subscription is completely free and can be obtained at:
http://www.submitexpress.com/newsletters.html?sen41b
Thanks,
Submit Express
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2- Google AdWords Program Proven Way to Write Ad Copy that Works
Article by: Chuck Crawley
Writing effective ad copy is really a profession in its self. Everyday,
professional ad and copywriters spend countless hours trying to produce
magic copy that will help their clients increase sales. However, only
YOU can really give them the pertinent information that is needed to
generate persuasive copy.
If you've done your homework with your product and service, you already
know the answers to the critical questions that are needed to build an
effective ad copy template.
- What are the emotional benefits of your product or service?
- Who exactly is your target person or group?
- What are the technical benefits of your product or service?
- Why would anyone want to buy your product or service?
If you have not done your homework, then you need to get to work. The
information in this article is dependent on you being prepared to
answer these critical questions.
Creating effective ad copy is really a process. It is the systematic
process of testing, elimination, revision and re-testing until the
results are conclusive. In other words its a time-intensive process
that few are wise enough to endure. Are you?
The truth is that there is NO WAY that you can determine if any ad copy
is going to be effective until you put it in front of many your target
market. The proof is in the pudding! Your target market will let you
know based on their responses. So, you start the process of testing
your ad copy in front of the people who need your product or service.
Continue this process until they let you know that you have a winner.
It's really just that simple!
Now here's the million-dollar question that you are probably asking
yourself right now. What's the best method for testing my ad copy?
If you want to get your ad copy in front of thousands of eyeballs
quickly and for minimum cost, then Google has just introduced a great
program to do just that.
Google just started a great program that's called Google AdWords
Advertising Program. It works like this. You can place a four-line text
ad with a link back to your site on their search engine page every time
someone types in a keyword phrase that you select. The great thing
about this is that you can pick up to three search terms for each of
your ads. Since Google is now one of the most popular search
directories, then you can have thousands of eyeballs looking at your ad
copy each time the keyword phrase is typed into the Google search. You
can also change your ad copy on the fly. Your changes are instantly
activated real-time. You will get very targeted results to test your
copy.
Run your ad with very targeted keyword phrases for a couple of days and
record your results. Change your ad copy and let it run for a couple
more days and record the results again. Now you can tweak your copy
until it starts producing results. You set your spending level up
front. For fifteen bucks per 1000 impressions you can easily afford to
finally create that MAGIC AD that will produce real results.
Get the full details at:
https://adwords.google.com/AdWords/Welcome.html
Get PART TWO of this article and learn the step by step details to
running a successful ad testing campaign using the Google AdWords
program. Use the testing details in part two to create effective ad
copy that will produce results for you for months to come.
http://unionez.net/adsezine/adtesting2.html
So get to work now answering the four critical questions addressed in
this article and put your ad copy though the proven testing process
today. Track your results and you just might finally create an ad that
really will make you rich.
=======================
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to create for you a "Comfortable Living".
http://unionez.net/cgi-bin/track/tracker.cgi?adwordsart
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NEWSLETTER ADVERTISING SPECIAL
Ad space in this newsletter is now available. We have dropped rates by
as much as 75% - FOR A LIMITED TIME. The next issue will go out to
over 78,000 webmasters or website owners. You can place an ad for as
low as $2.50 CPM or $190. Limited space available on first-come-first-
serve basis. See Details:
http://www.submitexpress.com/newsletter_advertising.html?sen41
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3- GOTO Announces Minimum Bid Increase
In a surprise announcement, GOTO announce last week that it is
increasing its minimum bid requirement to 5 cents from a penny starting
March 1st for all new advertisers. They are also now requiring a
minimum $20/month spending to all new signups on or after March 1st,
2001.
Existing GOTO advertisers will be grandfathered in for 6 months,
meaning they get to keep their existing bids for 6 months and the
$20/month minimum does not apply to them. However, any bid changes
cannot be less than 5 cents.
Changes to Title and Descriptions can be made to existing listing
without affecting the bid amount.
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4- Network Solutions is now offering Paid Inktomi Submissions
Network Solutions has finally launched the long awaited Inktomi
Submission program. The Paid Submission will list your site in the
Inktomi database within a couple of days and re-index it several times
a week for one-year. This will assure that your site gets indexed fast
and that in never gets dropped out.
Inktomi powers HotBot, Canada.com, iWon.com and parts of LookSmart, AOL
Search, Netscape Search, LookSmart, MSN Search, NBCi and GOTO.
This "pay" plan is similar to the program offered by PositionTech,
which we announced a few months ago. There are however a few
differences in the program and the pricing is different.
The pricing for Network Solutions program is as follows:
$30 for first URL
$15 for any additional URL's up to 100
The pricing for the PositionTech program is:
$30 for the first URL
$10 for any additional URL's from the same domain
The Network Solutions program allows URL's from different domains under
the same order and it also allows unlimited URL changes. However, the
PositionTech program allows only URL's from the same domain on one
order and it only allows one URL change per year for each URL
submitted.
To order or to find out more about the Network Solutions/Inktomi
Submission Program visit:
http://www.submitexpress.com/inktomi?sen41
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LookSmart is now accepting up to 5 URL's per site. LookSmart powers
the search directories of leading portals on the Web and more than 380
ISPs, including: MSN Search, Excite, AltaVista, iWon.com and CNN.com.
It is more important than ever to get a listing in LookSmart. Click
below to submit your site now and have it listed within 48 hours:
http://submit.looksmart.com/info.jhtml?synd=zbs&chan=subexpr
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5- Excite and Webcrawler have done a major Re-index
Excite and Webcrawler have done a major re-index after a long silence.
It had been over a year since Webcrawler had done an index refresh and
over 3 months since Excite had done one.
We did some checking of the sites we had submitted to Excite in the
last few months. It appears that all sites submitted sometime before
mid to end of January have made it. Any Sites submitted after February
have not made it.
We are very glad to see these search engines update their databases.
However, if you did not make it this time, you may have to wait another
few months to get listed.
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Is your site anywhere to be found in the search engines? Do you need to
be in the top 10 of search engines, but don't know how? Are you tired
of trying everything you possibly can and still are nowhere to be
found?
If you need help getting your site in the top 10 of major search
engines, please check out our search engine optimization services:
http://www.submitexpress.com/optimize.html?sen41
We guarantee results or your money back.
We can also give you free advice when you order our 2500+ Search Engine
Submission. We will visit your site and send you a list of suggestions
on how to improve your rankings. See details at:
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Don't just submit your site to the search engines, SUBMIT IT RIGHT.
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Submit Express
Website: http://www.submitexpress.com
Past Issues of this Newsletter:
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Email: newsletter@submitexpress.com
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copied or published without prior permission, but please feel free to
forward this to all your friends as long as you keep it in its
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