Submit Express Newsletter #36
December 1, 2000

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TABLE OF CONTENTS

1- Intro
2- Search Engines and Paid Inclusion
3- Search Engine News: AltaVista, GoTo and LookSmart

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LookSmart powers the search directories of leading portals on the Web
and more than 370 ISPs, including: MSN Search, Excite, AltaVista,
iWon.com and CNN.com. It is more important than ever to get a listing
in LookSmart.  Click below to submit your site now and have it listed
within 48 hours:

http://submit.looksmart.com/info.jhtml?synd=zbs&chan=subexpr

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1- Intro

A few major changes have taken place with the major search engines
since the last issue.  All changes involve search engines charging fees
to get listed.  These changes affect listings in Yahoo, AltaVista,
HotBot and all Inktomi based search engines. On one of these, your
ranking may even get punished if you use the regular free submission.
Read below to find out more.

Feel free to forward this email to all your friends that have websites
who may benefit from this information.

Subscription is completely free and can be obtained at:
http://www.submitexpress.com/newsletters.html?sen36b

Thanks,
Submit Express

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2- Search Engines and Paid Inclusion

In the last couple of weeks, some major changes have taken place
involving paid listings in major search engines. These changes affect
listings in Yahoo, AltaVista, HotBot and all Inktomi based search
engines.

Yahoo has closed free submissions for most commercial categories. Free
submission is still available under some categories.  However,
according to Yahoo they will ignore any free submissions for commercial
sites. We have stressed before that the free submission at Yahoo is
useless, because rarely any sites would get accepted with the free
submission.  For those that are not aware, Yahoo submission costs $199.
If you are planning to submit to Yahoo, please make sure to read our
submission tips in our previous issues. You can find the articles below
titled "Yahoo Submission Tips" (Parts I, II, and III):

http://www.submitexpress.com/newsletters/index.html?sen36c

GoTo has signed a deal with AltaVista to display its top 5 results on
the AltaVista search results. You can see a demo of what's coming at:

http://listings.altavista.com/

In the last few months GoTo has made similar deals with AOL, Netscape,
Lycos, HotBot, FreeServe UK, Mamma.com and a few other Meta search
engines.

Lycos and HotBot just launched the GoTo sponsored results last week in
their search engines. In Lycos, the top three GoTo results are
displayed on the "Featured Listings" section before the regular search
results. Two more listings are then displayed in the "Web Sites"
section after number four listing.  In HotBot (which is owned by
Lycos), the top three GoTo results are also displayed in the "Featured
Listings" section before the regular search results. One more Featured
listings is then displayed after number nine listing.

In AOL Search, the three top results from GoTo are displayed in the
"Sponsored Links" section, before the regular search results.

In Netscape, the two top results from GoTo are displayed in the
"Partner Search Results" section, before the regular search listings.

We are guessing that GoTo will not stop here and is probably
approaching other search engines with similar deals. We have told you
before that GoTo is a very cost effective pay-per-placement advertising
method. We have published couple of articles about GoTo placement
before that will give you some tips for placement. You can see them
below:

"1000's of Ultra Targeted Keywords For GoTo.com For Pennies!":
http://www.submitexpress.com/newsletters/july_31_00.html?sen36

"Maximizing Results with Goto.com":
http://www.submitexpress.com/newsletters/jan_15_00.txt?sen36

If you are not already a GoTo.com advertiser, you can sign up at the
link below and receive a $5.00 extra credit:
http://www.overture.com/d/advertisers/p/sjump?o=U2024

A few months ago, Inktomi (used by HotBot, iWon.com, Canada.com,
LookSmart, NBCi and few others) announced that they would be starting a
paid for inclusion program and the first site to offer this would be
Network Solutions.  Network Solutions has not yet started this program
and may launch it sometime in January 2001. However, Inktomi has gone
into partnership with Position Technologies and paid program is
available now.

The paid submission offers guaranteed listing of your site within a few
days and re-index of your site every 48 hours afterwards for one year. 
Position Tech also offers a stats page were you can see if you site was
listed and when was the last time that it was spidered.

Here is the pricing for this service:

Pages              Price per URL
1st Page           $20.00
Pages 2-100     $10.00
Pages 101 +     $6.00


We had announced previously that Inktomi drops sites after few weeks if
they do not have any links to them. The paid inclusion program will
assure that your site will never get dropped.  In addition, it is now
rumored that the free submission may even hurt your rankings.  You will
have a better ranking if your site is discovered by the Inktomi spider
via links from other sites or by using the paid submission.  If you
don't have budget to pay for the Inktomi program, then we would
recommend that you try to get links from sites that are already listed
in the Inktomi database.  Inktomi spiders all sites in the database
every 30 days, so your site will appear once the links are found.

There is couple of additional benefits with the Inktomi paid program.
Sites that are dynamically generated such as ASP pages or pages that
include a question mark "?" in the URL path can now be included.  Also,
for those that use search engine optimization techniques, you can now
test the effectiveness of your optimized pages within a few days,
rather than waiting for weeks for your sites to appear.

We had a test drive of this new system with Inktomi and our pages
showed up within 2 days as promised and have been indexed every 48
hours ever since. Since these were brand new pages, we can't tell if
our rankings would have been any worse doing the free submission.
However, our pages did not do as good as we were expecting. One reason
could be that Inktomi has 2 databases: A long-term database and a fresh
database. The new sites are listed in the fresh database first and then
moved to the long-term database within 30 days. It is possible that our
rankings will improve once the site goes in the long-term database.

To conclude, AltaVista and NBCi have announced that they are working on
paid for inclusion programs to be launched next year.

For more details on the Inktomi program or to order, please visit:

http://www.positiontech.com/inktomi/

In addition, we now include Inktomi paid submission with our
optimization service for our clients. We will submit main page and all
doorway pages to Inktomi, which will result in top rankings. If you are
interested in our optimization services, please visit:

http://www.submitexpress.com/optimize.html?sen36a


Other search engines are now offering sponsorship ads.  Google,
DirectHit and Ask Jeeves offer sponsorship text listings that appear on
the right side of the regular search results.

For Google's program please see:
https://adwords.google.com/AdWords/Welcome.html

Foe the DirectHit and Ask Jeeves program, please see:
http://sponsor.directhit.com/


Finally, do not forget about the LookSmart paid submission program. 
LookSmart is also very important, because the results from LookSmart
are used in MSN Search, AltaVista Directory, Excite Directory and few
other places. To order LookSmart submission please visit:

http://submit.looksmart.com/info.jhtml?synd=zbs&chan=subexpr

To top everything, AltaVista and NBCi have announced that they are
working on paid for inclusion programs to be launched next year.

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Advertising space in this newsletter is now available. The next issue
will go out to over 74,000 webmasters or website owners.  See details
at:

http://www.submitexpress.com/newsletter_advertising.html

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3- Search Engine News

AltaVista:

Altavista unveils trio of European search sites: Austria, Norway and
Switzerland. AltaVista's new search sites are located in Austria
(http://www.altavista.at), Norway (http://www.altavista.no) and
Switzerland (http://www.altavista.ch. For details please see:

http://doc.altavista.com/company_info/press/pr112900.html


AltaVista and GoTo:

AltaVista Selects GoTo as Exclusive Pay-For-Performance Search
Provider.  A preview of the search results can be seen at:
http://listings.altavista.com

For more details see:
http://www.irconnect.com/goto/pages/news_releases.shtml?d=12553


AltaVista and LookSmart:
LookSmart Expands Relationship With AltaVista. Exclusive directory deal
in Europe will serve 10 million users. LookSmart's Directory will be
integrated into AltaVista's search index. For more details see:

http://www.looksmart.com/aboutus/press/pr/pr00-11-21.html

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Is your site anywhere to be found in the search engines? Do you need to
be in the top 10 of search engines, but don't know how? Are you tired
of trying everything you possibly can and still are nowhere to be
found?

If you need help getting your site in the top 10 of major search
engines, please check out our search engine optimization services:
http://www.submitexpress.com/optimize.html?sen36b

We guarantee results or your money back.

We can also give you free advice when you order our 2500+ Search Engine
Submission.  We will visit your site and send you a list of suggestions
on how to improve your rankings.  See details at:
http://www.submitexpress.com/submit2500.html

Don't just submit your site to the search engines, SUBMIT IT RIGHT.

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Submit Express
Website: http://www.submitexpress.com
Past Issues of this Newsletter:
http://www.submitexpress.com/newsletters/?sen36
Email: newsletter@submitexpress.com
Submit your website to 40 top search engines for FREE!

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