CPC - AdWords vs. Overture Vs. ?

webzedge · Joined: 29 Feb 2008 Posts: 5 Location: Gig Harbor, WA

This forum touches both options a bit and I have noticed a dislike for Google Adwords here. I have been using Adwords for my lingerie site and have had 60% growth each month afterwards. The cost is not bad and the site more than pays for the advertising. I decided to start a new campaign for my Asian outfit site but the Adword CPC sailed past the cost of my other campaign without even a third of the clicks. I canceled that run and set up a campaign for another crossdresser web site but Google refused it saying the grammar was incorrect; it was only after I proved the my spelling was correct did they allow me to run it.

Now after that long winded explanation can anyone tell me who has the best CPC to conversion ad program? How does Overture compare to Adwords?

leftybogs · Joined: 03 Feb 2007 Posts: 1669

i think it also depends on you niche... overture is kw suggestion tool and adwords is a PPC program or advertising campaign...
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joesearch · Joined: 20 Jan 2008 Posts: 38 Location: London

I like the Google Adwords program the best as it's the fastest to get started, easiest to keep running and the tracking is great. I have always had good results when carefully monitoring the budget and keyword targeting.
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web67 · Joined: 31 Mar 2008 Posts: 123

isnt it also a good idea to contact the related sites directly and have a contract?
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arslan321 · Joined: 07 May 2009 Posts: 291

hi thanks for the information.
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seocorporation · Joined: 06 Jul 2009 Posts: 132 Location: india

It's all about managing your PPC account strategically to derive optimum results.

SEOGuruNYC · Joined: 04 Aug 2009 Posts: 22

We used to use Overture it got bought but now I personally like the Google Adwords. I manage the campigns daily and chenge the text ads, cost per click and landingpages according to the CTR.

Yes, it does take some time to micro manage but that's the only way to save money and increase the CTR.

Plus I like to see the Adwords campaigns in the Analytics for in depth analysis.
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mertaux5 · Joined: 05 Aug 2009 Posts: 6

I agree. Adwords is by far the best at the moment. There's YPN, but I think it's been in beta for quite some time now.
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quickregister · Joined: 16 Feb 2006 Posts: 42 Location: Florida USA

Yes the Google Adwords platform really rocks. I have had campaigns going for years that worked well then SLAP. They all stop. The domain is banned. My keyword scores are 1 even though they are perfectly relevant. And you never know why. Everyone has their theories but everyone is guessing.

I have now moved some of my campaigns over to Yahoo and they are MUCH easier to work with. They actually answer the phone and respond intelliigently to emails. I have had to set up sub accounts for each country I want to advertise in. This takes more time but is worth it. I have discovered that certain other English speaking countries get way higher clickthrough rates for the same ads. Very interesting. US market if far from everything.

So far I am getting subscribers and some sales but I need at least a solid month of tracking to really judge. I love the fact that I know where I stand with Yahoo. If something is wrong they tell you and you correct it. With Google it is all guesswork.
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rayter · Joined: 03 Mar 2009 Posts: 1079 Location: United States

Adwords and Overture are completely different. They act differently when different verticals are involved.
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seocorporation · Joined: 06 Jul 2009 Posts: 132 Location: india

Adwords and Overture both have their own strong points and weak points so no one can be better than the other.... It just depends on your requirements.

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webdevelopers007 · Joined: 25 Nov 2009 Posts: 96

In contrast to Google AdWords, Overture has always operated on a "CPC" or ... can easily compare how much they pay per click with Google versus Overture. ...

Commercial Realtors · Joined: 27 Dec 2008 Posts: 64

Adwords is pretty good.
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webdevelopers007 · Joined: 25 Nov 2009 Posts: 96

Google and Overture. They operate differently from each other but both can provide stunning results when managed properly.
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webdevelopers007 · Joined: 25 Nov 2009 Posts: 96

Google and Overture. They operate differently from each other but both can provide stunning results when managed properly.
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