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junoman
Joined: 31 Aug 2004
Posts: 80
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 Posted: Sun Mar 01, 2009 9:42 am Post subject: Toys.com sells for $5.1 Million in Auction to ToysRus |
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Toys.com sells for $5.1 Million in Auction to ToysRus. I guess they really wanted this bad.
In a heated bidding war, ToysRUs bought the domain name Toys.com at auction for $5.1 million. ToysRus really wanted the domain, for obvious reasons. Everyone except ToysRUs and domain holding company National A-1 (owner of domains such as free.com, boys.com, girls.com, and divorce.com) bowed out of the auction at $3 million. The last $2 million was just those two companies going back and forth for hours.
ToysRUs really didn’t have much choice. If it wants to be the first thing people associate with toys it really couldn’t afford to allow anyone else to own that domain, even in this economy. Who says real estate is dead?
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illinois
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