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DnPresident
Joined: 19 Jun 2007 Posts: 17 Location: Lexington, Ky.
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Posted: Tue Nov 13, 2007 6:20 am Post subject: Share Some Ideas to Lower Our CPC with PPC ads |
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Some things I can share with you that can raise/Lower your CPC
1. If your CTR on your ads are too low, say below .05 the PPC feed provider will lower your Quality Score and raise your CPC
2. Not having relevant content on the lander will lower your Quality Score and raise your CPC.
3. Not having a good call to action keyword rich ad will lower your Quality Score and raise your CPC.
4. Not having a contact link on the landing page will lower your Quality Score and raise your CPC.
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simp1213
Joined: 04 Mar 2008 Posts: 14
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Posted: Fri Mar 07, 2008 9:17 pm Post subject: |
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| Didn't know about the contact link bit - thanks. |
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simplefriend
Joined: 10 Apr 2008 Posts: 21
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Posted: Thu Apr 10, 2008 2:49 pm Post subject: |
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Google likes site map also...
Keep relevant keywords within one adgroup, but no more than 20.
Update your ads depending on CTR, delete bad one and replace by new variation. |
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web67
Joined: 31 Mar 2008 Posts: 123
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Posted: Fri Apr 11, 2008 9:53 pm Post subject: |
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keeoing relevant content, and site map, but also having fresh content _________________ Website Flipping |
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