Share Some Ideas to Lower Our CPC with PPC ads

[DnPresident]

Some things I can share with you that can raise/Lower your CPC

1. If your CTR on your ads are too low, say below .05 the PPC feed provider will lower your Quality Score and raise your CPC

2. Not having relevant content on the lander will lower your Quality Score and raise your CPC.

3. Not having a good call to action keyword rich ad will lower your Quality Score and raise your CPC.


4. Not having a contact link on the landing page will lower your Quality Score and raise your CPC.

[simp1213]

Didn't know about the contact link bit - thanks.

[simplefriend]

Google likes site map also...
Keep relevant keywords within one adgroup, but no more than 20.
Update your ads depending on CTR, delete bad one and replace by new variation.

[web67]

keeoing relevant content, and site map, but also having fresh content
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